"We need a revolution for action on road safety."

“During the new Decade of Action 2021-2030 the world has to deliver the most ambitious road safety target ever set: to halve road deaths and injuries globally. Surely we must look to young people to lead and energize this revolution.”

Road safety and the Sustainable Development Goals (SDGs)

In September 2015, the United Nations launched the 2030 Agenda for Sustainable Development, which includes the 17 Sustainable Development Goals 2 that supersede the Millennium Development Goals (MDGs). While road safety was not included in the agenda of the MDGs, road safety targets are part of the new 2030 Agenda. The SDG 3 target aims to halve the number of global road traffic deaths and injuries by 2020; SDG 11 aims to provide access to a sustainable transport system for all, expanding public transportation, and improving road safety by 2030.

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ROAD SAFETY INITIATIVE

What Jan Akanksha Road Safety Wing (JARSW) do

Road Safety is critical issue with more than 1 reported fatality every four minute in India. Thus, there are many dimensions to the problem. Unfortunately, India does not have as many running initiatives or organizations and we too, are not huge to address all issues. Under this programme we thus have focused only on behavioral aspect of driving training, which nobody is currently into and we believe, this is the most critical area which if addressed properly has the potential to significantly bring down casualties.
There are many causes to the accident, but Drivers’ fault has been revealed as the single most responsible factor for road accidents. Drivers fault accounted almost 84 % of total road accident. In many states it is much more in our Country. The drivers are neglected lot. They suffer from public apathy, harassments while driving, get attracted into alcohol, and smoking, STD’s, stress because of long days away from families, and all these contribute to un-safe driving. Behavioral interventions designed in this program can help them overcome some of these by incentivizing them doing it.
Road Safety Partnership is the combination of three programme:
Road Safety Behavior Practice
Road Safety Award
Pledge for Road Safety
Pehle Aap – Responsible citizenry for road safety
“After U”

Why the need for road safety in India

Road fatalities currently lead the list of accidental deaths in India, much more than any other accidental deaths like by drowning, fire, rail or air mishaps, etc. At the inquest of the world’s first road traffic death in 1896, the Coroner was reported to have said ‘this must never happen again’. More than a century later, 1.35 million people are killed on roads every year and up to 50 million more are injured. Without action the loss of lives on the roads is expected to be around 1.9 million each year by 2020.
According to the Ministry of Road Transport and Highways, India accounts for about 12.5% of road accidents worldwide. The number of road fatalities is more than 1.45 lakhs in a year and one accident occurs every four minutes.
As per the ministry’s data, 12,256 road accidents occurred in 2019 which were related to drunk driving, against 12,000 such cases reported in 2018. The National Crime Records Bureau (NCRB) data also shows that around 2% of the total road accidents that happen in India are due to drunk driving.
The numbers are alarming. As the number of vehicles has increased on Indian roads, the number of road accidents and fatalities has also gone up. Some common causes which lead to road accidents involve the following –
1. Speeding – driving at very high speed levels for seeking thrill or to reach somewhere quickly
2. Driving under the influence of alcohol and/or drugs
3. Talking on the phone when driving the vehicle
4. Violating safety rules like not wearing helmets when driving bikes or not wearing seatbelts in cars
5. Violating traffic rules – not stopping the vehicle on ‘red’ traffic light, driving the opposite way in one-way lanes, etc.
6. Giving your vehicle to minors who have no driving license and experience to drive the vehicle safely
Any of these reasons can result in a major accident which would not only cause severe injuries and/or death to you, it would also damage the vehicle involved.

An Initiative to Reduce Road Crashes

The Strategy aims to tackle road safety holistically by focusing on five pillars: Road Safety Management, Safer Road and Mobility, Safer Vehicles, Safer Road Users and Post-Crash Response.

The cornerstone of JARSW is the acknowledgement that safer walking and biking routes can best be accomplished through a combination of infrastructure and non-infrastructure projects and programs. These are known collectively as the “5 Es”: Education, Encouragement, Engineering, Enforcement, and Evaluation.

Education: Teach students and community members about walking and biking safely. Education can happen through in-school curriculum, bike/ped safety assemblies, newsletter blurbs, tips sheets, and send-home flyers.

Encouragement: Get students and parents excited about walking and biking by hosting special events, walking school buses and bike trains, holding schoolwide competitions, or celebrating walking and biking with student art or other projects.

Enforcement: Reduce negative behaviors such as speeding, double parking, or disobeying traffic signals by working with local law enforcement. Officers can attend walking events to monitor speeding activity or to build relationships with school children and neighbors.

​Evaluation: Check to see if your strategies are working! Schools and local governments can record walking and biking rates, parent concerns, and traffic data to evaluate the success of a SRTS program. Evaluation activities can help set goals and establish baseline data for planning projects.

Engineering: Improve the physical walking and biking environment. Schools can work with local government agencies to determine if infrastructure improvements are needed to encourage students to walk or bike to school safely.

What Jan Akanksha Road Safety Wing (JARSW) do

Road Safety is critical issue with more than 1 reported fatality every four minute in India. Thus, there are many dimensions to the problem. Unfortunately, India does not have as many running initiatives or organizations and we too, are not huge to address all issues. Under this programme we thus have focused only on behavioral aspect of driving training, which nobody is currently into and we believe, this is the most critical area which if addressed properly has the potential to significantly bring down casualties.
There are many causes to the accident, but Drivers’ fault has been revealed as the single most responsible factor for road accidents. Drivers fault accounted almost 84 % of total road accident. In many states it is much more in our Country. The drivers are neglected lot. They suffer from public apathy, harassments while driving, get attracted into alcohol, and smoking, STD’s, stress because of long days away from families, and all these contribute to un-safe driving. Behavioral interventions designed in this program can help them overcome some of these by incentivizing them doing it.
Road Safety Partnership is the combination of three programme:

  • Road Safety Behavior Practice
  • Road Safety Award
  • Pledge for Road Safety
  • Pehle Aap
  • Responsible citizenry for road safety
  • “After U”

Who We Work With

Community Partners

Grassroots organizations, community-based organizations, non-profits, non-governmental organizations.

Financing Partners

Banks, lending cooperative, leasing companies, crowdfunding platforms.

Automobile Partners

Small businesses, social enterprises, equipment and technology manufacturers, suppliers & Show rooms.

Government Partners

National, state and local departments, ministries and agencies.

How it works?

The Jan Akanksha Road Safety Wing (JARSW) envisions itself as a community oriented social platform that creates awareness for road safety and takes positive action towards the prevention of road accidents. In this effort, it seeks partnership, co-operation and aid from Government Agencies, Non Government Agencies, Corporate Sector, and Public- Private Partnerships.
The Jan Akanksha Road Safety Wing (JARSW) is equipped to work across all areas of road safety, from studies, sample surveys and research projects to execution and implementation of the same.
To organize various activities like quiz competition, painting competition, essay competition plays, road shows, musical shows, film festivals seminars, workshops, meetings, events programs & other cultural events on road safety & awareness.

What’s the Initiative all about?

• Promoting Road Safety Awareness.
• Organizing Cultural Programs & Events, Seminars, Debates etc.,
• Volunteering Traffic Control Assistance at the crucial and accident prone areas.
• Alerting the public through Public Addressing System.
• Providing Emergency Medical Aid to the victims of accidents and natural calamities.

How We Engage

The statistics reveals that majority of accidents due to the fault of the drivers irrespective of the reasons. The experts always suggest and insist on the health and driving conditions of drivers of any kind of vehicle. Due to the increases in transport volume and in work pressure, and also because of general behavioral changes, the demands on drivers of goods and transport vehicles are now much more complex and pressing than in the past. In the short to medium term, substitution of road transport on a significant scale by other modes is not envisaged.
In order to provide a new stimulus for further reducing the number of road accidents, Jan Akanksha Road Safety Wing (JARSW) took the initiative of promoting the wider implementation of the principles of Behavior Based Safety (BBS) in the safe driving of vehicles. Corporate companies, official Road Transport Agencies will have internal training establishments to address these issues. It is also equally necessary for the unorganized segment like small transport companies, travel agencies etc., to ensure the safe driving culture and JARSW proposes to take up this task for the benefit of the drivers of MMV and HMV belong this segment in the state.
BBS is a program that aims at increasing road safety by positively influencing the behavior of drivers through observation, coaching and communication. The BBS program targets all private road transport companies, travel agencies particularly in the unorganized sector. It is not intended to be a one off exercise, but it should rather become a continuous effort by every individual transport company/agency.
It is expected that this program will not only improve safety performance but will also have a positive effect on fuel consumption and other related costs such as maintenance costs and insurance premiums. Ultimately it will improve the total driving conditions and ensures the road safety.

  • To educate/motivate the target group of drivers to inculcate safe driving habits.
  • Make educate on rules of the road, importance of road safety, importance of understanding and following road signs and signals, road markings as well as other provisions of law scrupulously.
  • Keep the vehicle in a road worthy condition, specially the critical parts of the vehicle namely brake system, steering system, electric system tyres, etc.,
  • Making them aware of individual physical and mental fitness and health precautionary measures.
  • Introduction
  • Schedule of the session
  • Informal conversation
  • Observation of mental state
  • Social behavior
  • Review of last BBS Session, if applicable
  • Screening of Health & Fitness on important parameters
  • Causes of accidents and their remedies
  • Effects of fatigue and stress on the behaviour of the driver
  • Impact on driving of prescribed medicines, tobacco, alcohol, narcotics and other drugs to prevent sleep and drowsiness.
  • Highway Code and transport signs
  • Essential qualities of a good driver
  • Traffic Control Measures – Knowledge of Road Signs, Traffic Rules, Lane Discipline, Overtaking, Parking, etc.
  • Intensity of accidents on various aspects
  • Organized for a group of 35-40 participants
  • Organized by a team of 3-4 experts consisting of transport official, driving expert, automobile engineer and an expert in safety, rescue operations etc.
  • Health screening on
    • Eye
    • Blood Pressure
    • Diabetes
    • Blood Profile
  • Total duration of the program would be 2 days or 10 hours, with working lunch and refreshments
  • Interactive sessions, review, evaluation and feedback

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Linkage with other SDGs

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